Saturation Screening - Movies!!

I remember in my school and college days, when movies were released, some of them run for 100 days and fetch good amount of collection for the producers and distributors. Based on the collection generated and also based on the movie run for number of days, the movie would be declared as hit of flop. I believe this was the trend then.

And I remember generally the show timings earlier used to be 1pm, 4pm, 7pm and 10pm -  called as noon show, matinee show, first show and second show respectively.  Prior booking could be done only in theater. I could recollect that there were black tickets sold at the entrance of the theater.

However, after the coming of Multiplexes and many theaters, the number of shows in a theater is increased based on the actual movie running time. Ticket booking made online and this reduced the selling of black ticket. I would rather say we could hardly see anybody selling black tickets on the multiplexes. 

Having this as the situation, the trend of releasing a movie is changed. There used to be movie released in very less number of theaters, these have changed to movies getting released in almost all the theaters. The number of prints for the movie is also increased. The movies are shown for almost all the shows in all the theaters, such that they are saturated among the people at the earliest.

People have the options to see the movie at any theaters due to "Saturation screening". The movie producers and the distributors are also equally getting benefited. This helps them from the pirated versions of the movies in CDs. Though there are pirated CDs available, due to the saturation screening, many of the people tend to see the movies in theater screens. The producers and distributors need not wait for long days for the collection, instead collections are fetched in couple of weeks for the successful movies and it is termed as hit or flop based on the collections in couple of weeks!!!

This thought came into my mind, because of one of the recent movies, "THE AVENGERS", screened in a theater for the entire day for more than 8 shows per day and I saw this movie last week Saturday, followed by today. Main reason, I liked the movie very much. Screenplay, effects, story are extraordinary that my eyes did not even turn away from the screen for the full movie except for the intermission, :P

Also, I remember seeing back to back movies during 2004, 2 movies on a single day. After which it was only "Agend Vinod" and "Kahaani" on subsequent days couple of weeks before And last week "Hate Story" on Thursday, "The Avengers" on Saturday and "Tezz" on Monday, followed by later movie again today.